This week I watched two public service announcements. Read about my thoughts below.
My thoughts on the “The
Essay”
The video, “The Essay”, takes place many years ago before
technology became what it is today. A
young girl is sharing her essay about how she thinks the telephone is going to
be in the future – from its small size, to watching football games on it, to
taking pictures and playing games and creating movies on it – everything that today’s
telephones – smartphones - can do. Everyone
is worried about the girl’s mental health, with her parents taking her to see
different doctors, as they think her idea of the future of telephones is
preposterous. This video is a commercial
for the company Telenor. Telenor is
promoting that each new day brings new opportunities and with technology, the
opportunities are limitless.
I believe the target audience is for anyone looking to
purchase a product from Telenor. If you
are interested in a smartphone, Telenor has the one for you! I also think this video does a nice job
promoting new technology ideas. If you
are in the market for innovation and the latest and greatest technology, check
out Telenor. With that said, I think the
target audience age would be late teens through adults.
I thought the methods for creating this video were very
effective. The video itself was nicely made
and the setting and color choices aided in the video’s effectiveness. I think the adults in the video did a nice
job conveying their concern with the girl’s idea. Since the little girl is speaking in an
accent, it caused me to really focus on what she was saying and it made the
video more meaningful to me. I thought
the message of the video was powerful and that the possibilities with
technology are limitless.
My thoughts on “We
Think”
The video, “We Think”, does a nice job explaining the power
and value of the Web. The focus of the
video centers around the idea that the amount of information available online
is endless. Information can be gained
through websites, blogs, wikis, and videos.
The Web also allows for collaboration and helps to develop creativity
and new ideas. With the Web, everyone
can contribute and leave their footprint.
The Web opens up the opportunity for collaboration among many and the sharing
of ideas freely, but with that also comes questions. Who owns the material? Should anyone be paid for it?
I believe the target audience is Web users. The content of
this video and the message it portrays leads me to think this video would be
more appropriate for high school students through adults.
I really enjoyed this video and thought it was nicely
created. Since only words were used, I
really needed to pay attention to the video.
I did think that some of the words moved quickly and I had to replay a
part once so I could read everything, but reading the words forced me to focus
more on the video and its message. I
think the music that was used was an excellent choice; I really enjoyed
it. I also liked the black and white
color choices. It made everything easy
to read.
In my role as the tech director, I think both videos were
nicely done. Both videos were completely
different in that one video used characters, voice, and setting to get the
message across and the other video used only words and drawings to convey the
message. Both were effective in their
own way and did a nice job in sharing their message.